It’s February 14th and I’m working the 3rd annual Big Bend Brewing Company Valentine’s in Valentine Bash days after arriving into small town West Texas. I’m swimming in a sea of boots and cowboy hats and crisp plaid shirts, all swaying beneath the stars soaking up the peace and goodness.

The song is bringing my attention back to this place. I chose this year at Experience Institute to learn more about the power of place. I intentionally sought out individuals who understood how to read the land and used this awareness to create something intuitive and playful. Like a sculptor chipping away at marble to reveal the beauty already there, we’d be crafting a place to reveal the beauty of the land and welcome people into it.

Of all the handcrafted hotels in the world, this one out in Texas’ remote Chihuahuan desert knew how to capture the allure of the landscape. The story and ethos of the place are deeply rooted in the land and in the community, celebrating the spirit of freedom and soulful easy-being.
I wanted to learn how they do it.

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